The Elements of Logo Design
Design Thinking, Branding, Making Marks
Alex W. White, Jerry Kuyper
- 224 Pages
- September 4, 2018
- ISBN: 9781621536741
- Imprint: Allworth Press
- Trim Size: 8in x 10in x 0in
Description
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
- Logic in design
- Relationships, hierarchy, and structure
- Differences and similarities in design
- Research and planning an identity
- How to build a logo using type, image, and space
- Letterforms, type, and fonts
- Type alteration
- Semiotics: icons and symbols
- Image-to-image relationships