The Amazon Incubator

The real story about how to be a successful seller on Amazon, from a leading consultant.

Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000.

The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the ecommerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ.
 
The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure. Readers will better identify with and understand the information when case studies are included. In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates.

Lesley Hensell is cofounder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the board of directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.

"Online entrepreneurs should embrace Lesley's The Amazon Incubator as a powerful guide for building a successful Amazon business with eyes wide open to the constant challenges."
—James Thomson, former head of Amazon Services, cofounder of Prosper Show
 
"Lesley has helped thousands of Amazon sellers get unstuck and grow their businesses. She shares compelling stories and advice that will help grow yours too."
—Eytan Wiener, CEO of Getida
 
"Lesley lays out the real opportunity without sugarcoating the challenges. Her experience on the front lines has given her an experience that helps you see with both eyes open. Amazon does require effort to access the largest customer base in the world and Lesley helps get you there in this book as well as I've ever seen."
—Scott Needham, CEO of SmartScout

“Want to be a successful Amazon seller? Then look no further than this book! Lesley takes away the fluff and lays out steps and strategies that will grow and sustain a successful business.” 
—Cara Sayer, Chief Sleep Officer of SnoozeShade.com

"Don’t buy this book if you want to make millions on Amazon and work five hours a week. Reading this, you’ll learn the true story, the lies and myths—and the practical advice needed to succeed long term. A great book for every entrepreneur.”
—Pearl Ausch, COO of Frisbi