The Global PR Revolution

“An excellent guide.” —Paul Holmes, The Holmes Report

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
 

• The New Rules of Social Media
• How to Speak the Language of PR
• Modern PR Skills and Tools
• How to Measure Impact
• The Effect of Total Transparency on Businesses
• International Perspectives on the Media
• The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

Maxim Behar is a globally renowned public relations expert, entrepreneur, and writer. He is the founder and CEO of M3 Communications Group, Inc. He is currently a member of the executive committee and the former president of the International Communication Consultancy Organisation (ICCO). He has been awarded the titles “Manager of the Year” by Manager Magazine and “Communicator of the Decade” by the Indian Association of Business Communications. He considers himself a global citizen.

“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.” —Paul Holmes, founder and chair, The Holmes Report