Editing by Design
The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
Jan V. White, Alex W. White
- 232 Pages
- January 5, 2021
- ISBN: 9781621537601
- Imprint: Allworth Press
- Trim Size: 8in x 10in x 0in
Description
An Industry Classic, Revised for the Modern Age
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
- How to think about “editing” and “design” as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using color as a branding device
Authors
Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com
Reviews
“Jan White’s are the very best working how-to and why-to volumes available on the use of graphics in books and publications.” —Publisher’s Weekly
“Editing by Design should be required reading for anyone working in magazines today, especially editors!” —Walter Bernard, partner, Walter Bernard and Milton Glaser Design
“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.” —Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University
related titles
The Elements of Graphic Design
by Alex W. White
Advertising Design and Typography
by Alex W. White
Editing by Design
For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
by Jan V. White