The Global PR Revolution

“An excellent guide.” —Paul Holmes, The Holmes Report

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
 

• The New Rules of Social Media
• How to Speak the Language of PR
• Modern PR Skills and Tools
• How to Measure Impact
• The Effect of Total Transparency on Businesses
• International Perspectives on the Media
• The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

Maxim Behar is a globally renowned public relations expert, entrepreneur, writer, and Harvard Kennedy School graduate. He is the founder and CEO of M3 Communications Group, Inc. He is the past president of the International Communications Consultancy Organisation (ICCO) and is currently a member of the executive committee. He has been awarded many titles, among them Global Chairman of the Year by the International Business Stevie Awards and Communicator of the Decade by the Association of Business Communicators of India. Bulgarian born and grown, he considers himself a global citizen.

“Maxim Behar is one of the most esteemed and famous PR experts of the modern era, and this book is bound to become an indispensable classic for anyone working in or engaging with the PR industry. PR has never been more powerful, but that power needs to be tempered by a constant emphasis on ethical professionalism and by an awareness of our impact on others. The Global PR Revolution is an unparalleled tour d’horizon of PR today and in the years to come.” —Francis Ingham, director general of the Public Relations and Communications Association (PRCA) and chief executive of International Communications Consultancy Organisation (ICCO)

“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.” —Paul Holmes, founder and chair, The Holmes Report

“The world is changing. Social media is bringing people together and tearing them apart. It’s hard to know what to believe and who to trust, especially when it comes to the letters ‘PR.’ Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some things—dignity, integrity—remain constant. Best of all, he delivers his message with a light touch that makes The Global PR Revolution a pleasure to read.” —Eric Weiner, New York Times bestselling author of The Geography of Bliss

"Behar’s great insight – and business gut instinct – has been to anticipate the merging of advertising, public relations and digital." —Richard Baily, editor, PR Academy
 
“I just took delivery of your book. Well done - I hope it meets much acclaim. It's certainly a book for our times and our business.” —Adam Benson CEO, Recognition PR (Australia)
 
“Inspiring, updated, easy to read and full of insights! Maxim Behar shares his great PR and media experience in a book that show us the way to go for such a disruptive industry that is Corporate Communications and PR. He shows important data, cases and crises; and gives great tips! The analysis of top professionals from many different countries is a real present, with different views and experiences from the ‘real’ life in this industry. I strongly recommend this book to read not only one, but several times. And with a great pleasure always.” —Adriana Fernandes Vieira, CEO, InterMídia Comunicação Integrada (Brazil)
 
“For his book The Global PR Revolution, which explores today’s international public relations landscape, Maxim Behar interviewed communications practitioners in 65 countries. His questions focused on the scale of the profession's development in each market, the implications changes have had, and may have in the future.” —Khristo Ayad, Strategic Communications Consultant (Qatar)

“We hear lots of doom and gloom with tales of woe about the future of the public relations industry. We're meant to believe that in today's integrated communications world that PR will be subsumed into other disciplines. In this lengthy book Max Behar draws on his years of experience to explore how the PR industry is changing to meet the challenges of a rapidly changing world. Not only do we benefit from Max's insights and opinions, but he's also gathered the thoughts of 100 influential PR professionals from all around the world (disclaimer, I'm one of them). For some of the questions that Max explores it means you're able to read a diversity of views, which helps provoke you to think harder about the issue. If you're looking for a PR book to help you navigate the choppy waters of changing communications then I'd recommend investing in a copy of The Global PR Revolution." —Stuart Bruce, non-executive director, Chartered Institute of Public Relation (CIPR) – (UK)