Land Rich, Cash Poor

The hidden history of an economic and cultural crisis that is threatening our very food supply—the disappearance of the American farmer.

"An anthem to the family farm in America." —The Associated Press

Taking on this working-class story of heart and hardship, award-winning writer Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival in Midwestern farm country. Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America. Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from depressions and recessions to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.

With newly analyzed data, sharp historical analysis, conversations with some of modern farming’s most notable champions and critics alike, honest debate, and personal storytelling, Reisinger reveals how the hollowing out of rural America is affecting every single American dinner table. Food prices soaring far beyond the rate of inflation, a vulnerable food supply chain, environmental and ecological dilemmas, the security of our farmland from foreign adversaries, a mental health crisis that includes farmer suicides and addictions, a deepening urban-rural divide, and more worries than ever about what’s for dinner. These are all becoming the hallmarks of a food system that has long stood as a modern miracle. Land Rich, Cash Poor offers the honest truth about these issues, and a candid look at what we can do about them—before it’s too late.

Brian Reisinger grew up on a family farm in Sauk County, Wisconsin and lives to tell the hidden stories of rural America. A columnist and consultant, Reisinger worked with his father from the time he could walk, before entering the worlds of business journalism and public policy. He has been published by USA Today, Newsweek, Yahoo News, the Milwaukee Journal Sentinel/USA Today Network, PBS/Wisconsin Public Radio’s “Wisconsin Life,” The Daily Yonder, RealClearPolitics, The Hill, The Wisconsin State Journal, The Cap Times, Saving Country Music, and many other news, policy, outdoor, and cultural publications. Reisinger’s writing has won awards from the National Society of Newspaper Columnists, first place in the Seven Hills Literary Contest, a Solas Award, and more. He lives with his wife and daughter, and serves as President & Chief Content Officer of Midwestern-based Platform Communications, splitting time between a small town in northern California and the family farm in southern Wisconsin. Land Rich, Cash Poor is his first book.