250+ Best Practices for B2B Marketing Success

MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES

250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits.

250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end.

Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom.

If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Alexander Kesler is the founder and CEO of INFUSE and founder of Selling.com. In addition to having completed a number of successful exits, Kesler turns concepts into products and marketing programs that drive ROI. He focuses on all facets of growth, advancing solutions for B2B demand generation, GTM strategies, data, and AI/ML technologies.

“B2B marketing success starts with the fundamentals. Kesler lays out the essentials for any effective marketing organization in an easy-to-digest format.”
—SCOTT VAUGHAN, CMO, executive, GTM advisor to CXOs and investors

“Alex Kesler is one of the truly innovative entrepreneurs in the B2B marketing world. His ability to crystallize big ideas into practical and actionable advice comes through clearly in this book. As a roadmap for the B2B marketer, these concepts and actions are indispensable.”
—JIM RIESENBACH, Global CEO and operating executive, board director, and strategic advisor

“This book is truly invaluable and remarkably accessible. It strikes the perfect balance between being well-informed and concise, steering clear of overwhelming marketing jargon. Instead, it provides straightforward and actionable advice that you can readily implement.”
—LIZ WOOD, VP of Demand, NAM at MOI Global