The Skincare Hoax

Feel Empowered and Beautiful at Any Age with This Groundbreaking Guide to Skincare
 
We all want to have young and healthy skin, yet the beauty industry is so mixed in its messages that most consumers have no way to tell which skincare products are helpful and which claims are pure hype. In The Skincare Hoax, skincare expert Dr. Fayne Frey explores the “essential” product categories that are entirely unnecessary, exposes how many well-known skincare ingredients have no scientific basis, and recommends truly effective skincare products and regimens that are easy and affordable.

Key points include:

• Why an over-the-counter wrinkle cream that removes wrinkles would be in violation of federal law
• The one and only true anti-aging product
• What moisturizers actually do

Reveal the healthiest and most informed choices for your skin with The Skincare Hoax.

Commonly known as “The Ralph Nader of the Skincare Industry,” Fayne L. Frey, MD, is a New York–based, Ivy League–trained, board-certified dermatologist and skincare consultant and a nationally recognized expert in the effectiveness and formulation of over-the-counter skincare products. She is a contributor to and on the editorial board of both 50PlusToday, a top-rated senior lifestyle online magazine, and The Doctor Weighs In, one of the leading online sources for trusted health and wellness information. She is the founder of FryFace.com, which offers skincare information and a tailored product selection service.

"An especially important and instructive exposé." 
—Midwest Book Review

“The Skincare Hoax will make you rethink everything you know about skincare. You'll be putting money back in your pocket once you’re done reading this excellent book.”
—Anna Villarreal, JD, founder and CEO of LifeStory Health
 
“Don't be fooled! Fancy ads and high price tags don't mean a skincare product is better. Dr. Fayne Frey lays it on the line in The Skincare Hoax.”
—Leslie Farin, MPH, publisher/founder/editor-in-chief of 50PlusToday

“Dr. Frey has a flair for setting the record straight. Thoughtfully written, this book helps navigate the myriad of products that are on the market. Great read!”
—Mary P. Leahy, MD, MHA, and CEO of Bon Secours Charity Health System

“An entertaining and meaningful read about how the media taps into our emotions and influences our decisions. This book is a must for those who want to know what we really need for skincare.”
—Nancy Parkes, EdD, education consultant
 
“The Skincare Hoax, I think about it every time I wash my face! Simplicity is a good thing.”
—Audrey Gay Rodgers, owner/director of Hameau Farm in the Big Valley