The Serving Mindset

What if you could stop selling altogether and grow your profits? With The Serving Mindset, you'll learn how to serve, elevate your business success, and feel great about it!

Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset" and put it into practice.

For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving—an essential lesson for enabling any business to explore maximum levels of prosperity.

Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.

Farnoosh Brock left her successful career at a Fortune 100 technology corporation to start her own company, Prolific Living Inc., to pursue her life’s work through writing, creating, and speaking. Her mission is to enable and empower you to achieve your highest possibilities in life through her mindsets, systems and methodologies. She’s also an expert green juicer, an Ashtanga yogini, and a devout world traveler. Brock is also the author of The Healthy Juicer’s Bible and The Healthy Smoothie Bible, both of which continue to be favorites in the juicing and smoothie community.

Praise for Farnoosh Brock and The Serving Mindset
“Farnoosh shares transformational ideas that lead to a subtle but direct change in the way you feel about sales or selling. This book is full of practical questions and useful phrases to integrate serving into your professional AND personal environments. The Serving Mindset arms you with the tools and mindset to show up to each and every conversation and interaction as a true leader.”—Dan Sawyer, Senior Director at Fidelity

"Farnoosh taught me how to sell myself effectively. Her wisdom, insight, and mentoring skills are exceptional."—Joy Sutton, Host of The Joy Sutton Show

“A potent combination of steely confidence and heart-centered empathy that translates well in industries of all stripes. . . . Farnoosh transforms [sales] from an ick-inducing, fear-filled chasm that must be crossed to the warm beating heart of a world-changing, mission-oriented enterprise.”—Amy Simpkins, CEO of muGrid

“Farnoosh gives everything she has to help you, whether she is coaching you through a new insight or giving you business advice on how to approach selling. . . . Simply trust that at the end of your time together, you will walk away with new self-knowledge and insight about your business, as well as just feeling happier.”—Dr. Molly Leavitt, DC, Business Development Manager of OsteoStrong

“Farnoosh is a brilliant coach with a big heart and a 100% commitment to serving above all. . . . She walks her talk and articulates her ideas in a simple and practical way, and she does it by infusing fun and joy with success.”—Jason Goldberg, author of Prison Break: Vanquish the Victim, Own Your Obstacles, and Lead Your Life and creator of The Business UNusual System

“Farnoosh has helped me appreciate and trust my team, shed much of my self-preservation stance, and focus on our real goal, which is serving powerfully.”—Patrick Reynolds, CEO and President of CrossLink Consulting Firm