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Citizen Brand
10 Commandments for Transforming Brands in a Consumer Democracy
Marc
Gobe
Paperback
-
$24.95
Detailed info
Title
Citizen Brand
Subtitle
10 Commandments for Transforming Brands in a Consumer Democracy
Author
Marc
Gobe
Imprint
Allworth Press
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing
Title First Published
25 May 2010
Format
Paperback
ISBN-10
1581158181
ISBN-13
9781581158182
Reference no.
115818
Publication Date
25 May 2010
Nb of pages
288
Dimensions
5.6 x 8.5 x 1 in.
Weight
23.1 oz.
List Price
$24.95
Onix
Version 2.1
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