The Photographer's Guide to Marketing and Self-Promotion

Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to:

Create a business plan
Identify a marketing message
Find reps and agents
Hire a marketing coordinator
Deal with ethical issues
Work with commercial and consumer clients
Plan a budget
Create an effective portfolio
Write press releases

The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Maria Piscopo has been a photographer’s representative for more than twenty-five years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers, speaks at industry conferences, conducts professional seminars and conference workshops, and teaches courses at various colleges, including the Art Center College of Design in Pasadena, Orange Coast College, and Laguna College of Art and Design. The author of The Graphic Designer’s and Illustrator’s Guide to Marketing and Self-Promotion, she has had articles published in many industry magazines, such as HOW, Digital Output, Petersen’s PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.